"See and Be Seen" aims to improve pedestrian safety
Excerpts from Oregon Department of Transportation's News Article Content - Oct. 24, 2011
Dark colored clothing and coats may look chic, but at night or on cloudy days, they can make pedestrians almost invisible. Every year in Oregon, the majority of pedestrian fatalities occur at night or in low-light hours. In 2010, 74 percent of the fatal pedestrian crashes occurred during low-light conditions. More than half of the pedestrians killed were wearing dark clothing and were not visible.
Improving visibility means improving safety. Wearing light colors or reflective clothing is one of the simplest things pedestrians can do to keep themselves safe.